![]() The company's family-focused branding strategies made the brand unique in its own ways. This gives more value for money to the customer and helps them enjoy their quality time, cherishing the overall memory. The evidence of their strong family-focused marketing techniques can also be seen in their menu with a "Kids eat free card offer" in which on a purchase of large pizza kids get a free purchase. It has shifted its focus on being a family brand and targets the family emotion through its marketing strategies. Alongside it is seen in the case of Dominos that the firm is attracting youngsters and people of young age as they have higher cravings for fast food. Sticking to a customer orientation philosophy and geographic market segmentation the company focuses and stays flexible in changing its menu as per the taste and preferences of its customers. ![]() This is how smartly they captured the market. For example, While entering India dominos has replaced beef in its menu with chicken sausages because they knew that Indians don't prefer beef as the same is a taboo for them(Mishra, & Dham, 2019). Keeping differentiated targeting strategy in and it has pulled a large customer base focusing on taste and socio-economic preferences in mind for every country. Over time Dominos has effectively identified technology and adapted the same for ordering its product through different channels and keeping the customer remote and connected throughout the experience. It has also used smarter marketing techniques while using Microsoft's Xbox among youngsters to order their favorite pizza in playtime right from the console itself. ![]() Taking a close look at its menu it has targeted a majority of the age group which includes youngsters, children, and elders. Dominos has become more popular and smart by using its effective target market and segmentation strategy in order to identify its customers, know their needs, map their deliveries, and introduce something new to its customers continuously. ![]()
0 Comments
Leave a Reply. |